121mcv - 121mcv Sales And Marketing

The Importance of Emotions in Business - Too often in my professional life I was told there was no room in business for emotions. I came to believe it with time. And yet, there was always a side of me that was frustrated with this concept – with management’s tendency - 

"You are a function of what the whole universe is doing in the same way that a wave is a function of what the whole ocean is doing."― Alan Wilson Watts

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email: emc2@121mcv.co.uk

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Are You A Leader Or Merely A Manager?

“There is a difference between leadership and management. Leadership is of the spirit, management is of the mind. Managers are necessary, but leaders are essential. We must find managers who are not only skilled organisers, but inspired and inspiring leaders.”Field Marshal William Joseph "Bill"Slim"

7 ways to win new business

Wants-Needs-Desires-Fears

Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and can even guide you into a disastrous plan. To design a well-focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behavior.

A Month of Transformative Coaching, day thirteen: A fresh look at the principles behind the human experience ...