Follow Me @ Smart $ Guides.

What will YOU think of next?

Follow me @ Smart $ Guides.

Tech company proposes edible drone to solve world hunger

A British company called Windhorse Aerospace thinks it’s figured out the key to solving humanitarian crises: edible drones. Its unmanned Pouncer prototype that’s currently in the works will have a wingspan of nine feet and be constructed of various “foodstuff” to drop supplies and then itself into territories in need of aid.

Follow me @ Smart $ Guides.

Absolutely agree.

Follow me at Smart $ Guides.

Follow me at Smart $ Guides.

Be inspired.

Follow me at Smart $ Guides.

Discover Flexo, bendable, bouncy, flexible building bricks. Get more information here

Follow me @ Smart $ Guides.

Is the staggeringly profitable business of scientific publishing bad for science?

The long read: It is an industry like no other, with profit margins to rival Google – and it was created by one of Britain’s most notorious tycoons: Robert Maxwell

The core of Elsevier’s operation is in scientific journals, the weekly or monthly publications in which scientists share their results. Despite the narrow audience, scientific publishing is a remarkably big business. With total global revenues of more than £19bn, it weighs in somewhere between the recording and the film industries in size, but it is far more profitable. In 2010, Elsevier’s scientific publishing arm reported profits of £724m on just over £2bn in revenue. It was a 36% margin – higher than Apple, Google, or Amazon posted that year.

But Elsevier’s business model seemed a truly puzzling thing. In order to make money, a traditional publisher – say, a magazine – first has to cover a multitude of costs: it pays writers for the articles; it employs editors to commission, shape and check the articles; and it pays to distribute the finished product to subscribers and retailers. All of this is expensive, and successful magazines typically make profits of around 12-15%.

Preach.

Solve the problem.

Follow Me @ Smart $ Guides

Follow me at Smart $ Guides.

5 Life Lessons To Unlearn - to be an entrepreneur

Follow me @ Smart $ Guides.