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The fact that what started The Haunting Of Bly Manor was Viola Lloyd and all her anger and her spite and her selfishness and her possessiveness mistaken for manifestations of love.
Viola, who was unwilling to allow her disease to take away her life so stubbornly to the point that death stopped coming to her house.
When she believed her death imminent in the near future, she made her husband vow, not to move on or to find happiness, but to store away her most valued possessions - and therefore herself - and give them only to their daughter when she came of age. She remained trapped with those possessions within a trunk in the attic until the day it was opened, not by her daughter, but by her sister, who became her first victim. She was abandoned by her family for her sin, and from that point forward her rage and her belief in the unfairness of her circumstance trapped not only her but all those who died on the grounds of Bly.
The fact that Peter Quint died taken by the lady in the lake and dragged Rebecca down with him and that every aspect of their relationship was based on possession.
The fact that Dani faced the same choice but didn't even consider for one second putting Jamie's life at risk. The fact that Jamie wanted to go down with her, but Dani refused to do so. The fact that every aspect of their relationship was based on love.
And the fact that that is what broke the curse.
"People do, don't they? Mix up love and possession?" "Yeah." "I don't think that should be possible."