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Reminder that boycotting DOES work, there is historic proof! Don't let anyone discourage you otherwise!
The BDS movement uses the historically successful method of targeted boycotts inspired by the South African anti-apartheid movement, the US Civil Rights movement, the Indian anti-colonial struggle, among others worldwide.
We must strategically focus on a relatively smaller number of carefully selected companies and products for maximum impact. Companies that play a clear and direct role in Israel’s crimes and where there is real potential for winning, as was the case with, among others, G4S, Veolia, Orange, Ben & Jerry’s and Pillsbury. Compelling such huge, complicit companies, through strategic and context-sensitive boycott and divestment campaigns, to end their complicity in Israeli apartheid and war crimes against Palestinians sends a very powerful message to hundreds of other complicit companies that “your time will come, so get out before it’s too late!”