Service Providers - Blog Posts

6 Essential Social Media Statistics You Need To Know in 2021

Social media has drastically changed our lives, whether it is about business, connecting with friends and loved ones, or getting daily updates. Nowadays, you can see the influence of social media everywhere. Every second person (Young/Old) holds a social media account, whether it is Facebook, Instagram, or LinkedIn. And bluntly speaking, why not? Today social media platforms are one of the significant sources of news and information. But that is not it. Being a part of digital marketing service, social media also plays a vital role in increasing the online presence of user's websites.

If we talk about the growth of social media platforms, it has seen exceptional growth in social media since 2004, and still, it hasn't reached the peak of its popularity. Today there are countless social media platforms like Facebook, Twitter, Instagram, YouTube, Ticktock, etc. All these platforms are way popular in today's market. To see the popularity of these platforms, let's have a quick discussion about their statistics.

Social Media Statistics

1. Facebook Stats

Facebook is one of the widely used social media platforms all over the globe and has over 2.80 billion monthly active users and 1.84 billion users that visit this social media networking platform. The day Facebook was launched, it has achieved popularity and has become a part of daily life for its users.

2. Instagram Stats

Since 2020, Instagram has introduced many features to its users to help brands sell better consumers shop more easily. It has been estimated that Instagram has 320 million users all over the globe aged between 18 and 24 years. There are 354 million (and counting) Instagram users aged between 25 and 34 years worldwide.

3. LinkedIn Stats

Whether you are looking for a job, or want to expand your professional network, or just looking for staff, LinkedIn is the best place to be. LinkedIn has over 660 million registered users, while 303 million of them are active monthly. Researches show that Linked In has 90 million senior-level influencers and 63 million people are in decision-making positions.

4. Twitter Stats

Like other social media platforms, Twitter also has an exceptional place among users. Twitter has 206 million active users worldwide. However, Twitter is a social media platform; celebrities have mostly used it have used most Twitter accounts.

5. Pinterest Stats

Studies show that Pinterest has more than 450 million monthly active users. It generated an additional 100 million users last year. At the beginning of 2020, Pinterest had 320 million monthly active users, increasing to 459 million users.

6. YouTube Stats

Today you can see the influence of Youtube on every second person as most of the people have their own Youtube channels where they are sharing informational content to users. Studies show more than 1.86 billion YouTube users worldwide in 2021, up from 1.47 billion in 2017. Studies show that this count might get double by the year 2022.

Wrapping Up

Hope the above information will help you know about the influence and the popularity of social media. However, social media is an enlarged platform and can change every year. What happens this year could be entirely different next year. But the best thing about social media that attracts users is being a part of digital marketing services that help users grow their business in many ways. For example, run social media campaigns to increase your business reach and rank higher on search engines. 

Nascenture is a leading digital marketing service provider that can help you reach your business goals. To know more about Nascenture’s digital marketing services, contact us now.

5 Major Reasons Why Your Business Needs SEO Services?

Running an online business can be an easy task, but building an online presence for that business can be challenging. It is even tougher to maintain that presence because competition is relatively high in the market. There are multiple ways to promote your business; some of the business owners take the help of TV commercials, flyers, posters, etc. But they still did not get the favorable results they expected because these are a traditional way of marketing and did not go with today's busy life schedule. As people barely have time to watch tv or give a glance at posters and flyers.

This is where SEO (Search Engine Optimization) services come into existence. SEO services are all about promoting your services and products to those customers who need them. Today, users only trust websites that rank high on search engine results. SEO services help business owners organize their websites higher on search engines. So it's not wrong to say that adapting SEO services to your online business is a wise choice.  If you are still unclear about SEO services, you must give a glimpse of the top reasons mentioned below.

Importance of SEO Services

1. Get Organic Traffic and Improved Brand Visibility

Getting higher organic traffic and staying a step ahead of your competitors are SEO's two most essential roles on your website. Organic search results are basically those website pages that show directly in Google, Firefox, Bing, or Yahoo, apart from the paid advertisements. It is a fact that the first few pages matter on search results as people think they are relevant, reliable, and safe. Which automatically improved the visibility of your brand.

2. SEO Helps You To Build Trust & Credibility Among Users

Trust and credibility are the two main factors that attract users to your website. Search Engine Optimization services help build credibility and trust among users in many ways, most importantly laying down the foundation for the brand. SEO helps make your business a brand that is powerful and well recognized.

3. Provides a Better User Experience

Providing a better user experience to visitors plays a crucial role in achieving high organic ranking and maximum brand visibility. Your online business will suffer if your website fails to give a better user experience to its visitors. When users can't find what they are looking for, they feel annoyed and quickly leave your website and search for competitors' websites. Quality SEO services provide a better user experience that will be beneficial for your business.

4. Helps You Stay Ahead of Your Competitors

Optimizing your website with quality SEO services helps you get a better ranking in search engine results pages (SERP) and allows you to stay a step ahead of competitors by getting a large portion of the clicks for your targeted keywords. This results in more business leads and increased conversion rates.

5. Cost-Effective Growth

The best thing about SEO services is that they help you with business growth and help you save money as you are not directly paying for it. It is a fact that SEO services are not free, and they may cost you money, but when you compare SEO services with other marketing practices. SEO is very cost-effective and provides you with positive results with high-quality traffic to your website.

Final Words

It has always been suggested to stay up to date with the present marketing trends for your business success. Today's market is so competitive that you need to do your best to grab customer's attention, and nothing is better than SEO services for this. SEO services are no less than a blessing for your online business as they help you increase the online presence of your business and provide a better user experience. That is why it has always been suggested to implement robust and quality SEO on your business website to make your presence on search engines.  

If you are looking for vital and quality SEO services for your business, you must visit Nascenture once. We are the leading Digital Marketing Services providers in the market known to deliver the best positive results. Contact us now for any queries or information.